We believe in tech for societal change.

Plora is a digital platform that compiles fragmented property and land data into one singular place. Currently, vital information like zoning regulations, plot boundaries, ownership details, building permits, and environmental restrictions are dispersed among various authorities and often trapped in complex or outdated formats. This leads to delays, increased costs, and uncertainty for both the property market and municipalities.

People crossing a street in a city

Bridging data silos.

Private

Transparency and accessibility.

Get straightforward access to property reports, zoning applications, and construction permits. With this robust information, urban planning decisions will be solidly grounded in up‑to‑date knowledge, reducing risk and elevating accountability across Swedish property markets.

Businesses

Workflow optimization.

We support real estate agents, architects, and property management teams in streamlining workflows and processes. Plora makes it easier to move faster, together – with shared insights and technology helping surface and clarify complex building rights and regulations.

Government

Data quality and accessibility.

By consolidating data sets, we can strengthen data accessibility, traceability, and quality. That means the actors who make the biggest impact on Sweden’s built environment – banks, developers, and municipalities – get a reliable base for financial, behavioral and environmental analysis.

We are Plora.

Portrait of Damjan Knezevic
CEO & Founder

Damjan Knezevic

Damjan is a Stockholm-based design and product leader with nearly twenty years of experience at companies like Spotify, Klarna, Volvo Cars, and Samsen. He’s worked across Europe and the US, helping teams bring ideas to life at scale — from launching Spotify into 90 new markets, to shaping Klarna’s global checkout and payments, to developing AI-driven customer care tools at Volvo Cars. As Co-Founder and Senior Partner at Samsen, one of Stockholm’s top design studios, he built and coached their high-performing design team.

damjan@plora.se

Portrait of Alexander Nånberg
CTO & co-founder

Alexander Nanberg

Alexander is a software developer and engineering leader with a background in scaling platforms and building AI-powered solutions. As a Founding Engineer at Mason, he helped design core systems that boosted performance tenfold and developed cross-platform apps. At Acast, he spent over three years strengthening their podcast infrastructure, leading work in analytics, personalization, and large-scale CMS. More recently at Quartr, he led engineering for fast-growing digital products.

alexander@plora.se

Growth potential in a much needed sector.

This trajectory shows a potential three digit growth factor in three years. With Sweden’s property market processing ~170,000 transactions annually and over ~750,000 active buyers, Plora is positioned to become the go-to platform for property data infrastructure in Sweden, with strong potential for Nordic and EU expansion.

Plora product interface